BenQ will unveil its Blu-ray writer in August for about $1,022:
That would make BenQ one of the first electronics companies to sell a Blu-ray burner, simultaneously or even ahead of the main Blu-ray inventors and promoters Sony Corp., Pioneer and Philips.
The price, including value-added tax (VAT), is aggressive for the first generation of Blu-ray disk recorders. Products from competitors will be priced at up to $1,500, excluding VAT.
Low prices and early availability of Blu-ray devices are important in the emerging battle for the next DVD standard. Blu-ray is competing with a format called HD-DVD, led by Toshiba Corp., which has started selling a player at $499.