What cell phone gamers like

Posted on Thursday, Jul 13 2006 @ 05:16 CEST by Thomas De Maesschalck
Telephia found that low prices and free trials entice 59% and 48% of people to buy games for their cell phone, while 43% buy games that they know from PCs or consoles.
"Familiarity with titles through other gaming platforms, such as PCs and consoles, is a key purchase driver for consumers, as well as price and free trial offers," says Telephia.

Interestingly enough, a very small percentage of people based their purchase decisions on reviews and published articles. Only 8% purchased games based on consumer reviews, while 7% purchased games based on expert reviews. A paltry 5% purchased the games based on published recommendations.
More info at TG Daily.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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