Coca-Cola will give away 70 million iTunes songs in the UK and will unveil a new music website that is integrated with iTunes.
Consumers who buy promotional packs of Coke and Diet Coke in the United Kingdom will get a special code that can be redeemed for a free song from iTunes. The promotion starts in mid-August and will run for six weeks. There’s a limit of five songs redeemed per person.
Coke also plans a promotion in Germany: Every hour, for eight weeks, it will give away an iPod and 50 songs from iTunes. Other promotions are lined up to start in other European countries in the coming months.
In addition to the giveaways, Coke will launch a new music website next week. The site will be offered to users in Germany, Austria, Switzerland and the United Kingdom. It will be integrated with the iTunes store and will focus on offering exposure to new bands.