TG Daily spoke with Jerry Pierce, senior vice president of technology at Universal Pictures.
TG Daily: Copy protection or digital rights management (DRM) is another major issue in high definition video. What is your view on necessary DRM?
Jerry Pierce: Different studios have different philosophies in this area. It is our view that we have to provide customers a rich experience so they can do what they want to do within their home. We don't expect them to make copies of HD DVDs for their friends. And we don't think customers want to do that that either. So, DRM needs to give them some restrictions beyond what both the customer and we believe are the proper usage rules. That's what we need to achieve. DRMs enable business models, they don't stop piracy. And we want to make sure that we have a rich one without making it so easy so that you can violate what we agreed on when you purchased a movie.