Microsoft to use three-dimensional approach to improve search engine results

Posted on Wednesday, August 09 2006 @ 8:20 CEST by Thomas De Maesschalck
Microsoft said that new and additional techniques for analyzing search click)through patterns and browsing behaviors can enhance search results delivered by a search engine:
"Most search engines today use a somewhat two-dimensional approach, matching user queries with the content and link structure of Web pages to return a list of results," said Eugene Agichtein, a researcher in the text mining, search and navigation Group within Microsoft Research. "We're looking at how to add a third dimension - the users themselves - to improve the search experience." Agichtein claims that an examination click-through and browsing patterns across a large number of users reveals how people interact with search technologies and provides information on how to enhance search result accuracy.
More info at TG Daily.




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