Windows Live OneCare gets second spot

Posted on Tuesday, August 15 2006 @ 3:34 CEST by Thomas De Maesschalck

Microsoft's Windows Live OneCare managed to land the number two spot in sales at US stores in its debut month.

The antivirus and PC care package nabbed 15.4 per cent of security suite sales at retailers such as Best Buy and Amazon.com, according to NPD's data. The average price was $29.67, well below Microsoft's list price of $49.95. Online at Amazon.com, OneCare is available for only $19.99.

"Microsoft's penetration pricing strategy is clearly working and they are capturing significant unit share," NPD analyst Chris Swenson said. "I think many in the industry were surprised with how well Windows Live OneCare did in its first month on the market."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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