The industry is buzzing with SanDisk's latest announcement to introduce
a new MP3 player, the Sansa e280, with 8GB of storage for only $249.99.
SanDisk is also planning a 30 percent price cut from its current
generation of music players. Because of this shift in strategy, people
somehow believe SanDisk is going to kill, or at least injure, Apple and
its iPod family of music players. There's no way that's going to happen.
Allow me to explain.