CBS to promote TV shows via Bluetooth

Posted on Sunday, August 27 2006 @ 2:08 CEST by Thomas De Maesschalck

Geek writes CBS will market some of its TV shows via Bluetooth in NYC:

CBS is planning to use Bluetooth-enabled billboards in New York City to market a number of its new shows, including "Shark," "Smith," "Jericho," "The Class," and "CSI." The billboards in Grand Central Station will allow a user with a Bluetooth-enabled phone to stand within 36 feet of the billboard and access video clips for free (since there's no Wi-Fi involved and thus no mobile carrier fees).

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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