CBS is planning to use Bluetooth-enabled billboards in New York City to market a number of its new shows, including "Shark," "Smith," "Jericho," "The Class," and "CSI." The billboards in Grand Central Station will allow a user with a Bluetooth-enabled phone to stand within 36 feet of the billboard and access video clips for free (since there's no Wi-Fi involved and thus no mobile carrier fees).
CBS to promote TV shows via Bluetooth
Posted on Sunday, Aug 27 2006 @ 02:08 CEST by Thomas De Maesschalck
Geek writes CBS will market some of its TV shows via Bluetooth in NYC: