Google to sell advertising on eBay

The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means to more quickly connect online consumers with advertisers. It allows potential buyers to call up sellers by clicking a link in a Web page.

"We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google," eBay Chief Executive Meg Whitman said in an interview Sunday night.

Last year, eBay Inc. bought the Internet phone service Skype. Google has its own messaging and voice telephone service, Google Talk. Both services will be used in the partnership, though details were not disclosed.