EA signs in-game advertisement deal

Posted on Saturday, Sep 02 2006 @ 15:12 CEST by Thomas De Maesschalck
Electronic Arts announced this week that it had struck deals with two in-game advertising providers.
Redwood City, California-based EA said its agreement with Massive Inc., which Microsoft Corp. bought earlier this year, will include up to four video games. The first of those will be "Need for Speed: Carbon," the latest iteration of its popular racing series due in late October.

Privately held IGA Worldwide Inc. will also deliver advertising in up to three EA games, starting with "Battlefield 2142," a futuristic combat game slated for release in mid-October.

EA did not disclose financial terms of the agreements. The ads will appear in games in the United States and Europe.
More info at Reuters.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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