SanDisk has been making a lot of aggressive announcements lately in
regards to its Sansa portable music player product line. While the first
thing that crosses most of our minds is, "Oh, we have another iPod
Killer in the works," SanDisk prefers to believe otherwise. According to
SanDisk, the company is looking to be a strong number 2 [competitor] in
the market, well ahead of Sony, Creative and others..