Canon and Toshiba plan to start constructing a mass production line for SED televisions as early as this year.
The two firms had planned to roll out the new product this past spring but delayed its launch until late next year because of the unexpectedly rapid decline in prices of LCD and plasma TVs, the newspaper said.
In line with their initial plans, the partners will invest a total of 180 bln yen to build the production line at Toshiba's Himeji factory in Hyogo Prefecture, it said.
'We want to be able to mass-market the products in time for the shopping season for the Beijing Olympics in 2008,' Mitarai said. But 'we have not yet established the manufacturing technology for mass-producing SEDs at low cost,' he said.