DVDs to get RFID chips to prevent piracy

Posted on Sunday, September 17 2006 @ 12:12 CEST by Thomas De Maesschalck
DVD makers say DVDs will soon be tracked with embedded radio transmitter chips to prevent copying and piracy.
The technology, which can also be used for Blu-Ray and HD-DVD discs, will allow movie studios to remotely track individual discs as they travel from factories to retail shelves to consumers' homes.

Home DVD players will eventually be able to check on the chip embedded in a disc, and refuse to play discs which are copied or played in the 'wrong' geographical region, the companies behind the technology expect.

"This technology holds the potential to protect the intellectual property of music companies, film studios, gaming and software developers worldwide," said Gordon Yeh, chief executive of Ritek Corporation.
More info at VNU Net.




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