“Soapbox delivers on a critical component of the MSN growth strategy of deepening audience engagement by enabling people to participate in the content experience,” said Rob Bennett, general manager of Entertainment and Video Services for MSN. “By adding a user-uploaded video service, we are rounding out our existing investments in commercially produced and original content on MSN Video.”
Advanced Technology for Exceptional Performance
Soapbox on MSN Video utilizes powerful Web 2.0 technologies to provide a dynamic, fun and entertaining experience and offers these benefits:
The beta of Soapbox on MSN Video is available on an invitation-only basis in the U.S. Those interested in participating in the beta can sign up for the waiting list now at http://soapbox.msn.com. Access to the beta will expand over time by enabling existing beta testers to invite a limited number of friends. The beta of Soapbox on MSN Video is available to users of Microsoft Internet Explorer 6 or later running on Windows XP and Firefox 1.0.5 or later running on Windows XP or Macintosh OS X.
Easy uploading and sharing of video creations. By providing single-step uploading, background server-side video processing and acceptance of all major digital video formats, Soapbox makes uploading videos a snap. Finding and discovering the most entertaining videos. Viewers can search, browse through 15 categories, find related videos, subscribe to RSS feeds, and share their favorites with their friends — all without interrupting whatever video they are watching. Participation in the Soapbox community. Soapbox users can rate, comment on and tag the videos they view, share links with their friends via e-mail, and include the embeddable Soapbox player directly on their Web site or blog.