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Interview with HIS

Posted on Friday, October 06 2006 @ 03:43:40 CEST by

DigiTimes had an interview with HIS company marketing director Peter Yeung.
Choosing to only target graphics cards was not an easy job for HIS, which faced competition by Taiwan-based motherboard makers. Without a large-scale economy of scale, HIS started planning for a branded business in 2002, when I officially took over responsibility for the company's marketing and sales division.

Frankly speaking, HIS experienced a tough time getting through those early years when we transformed from an OEM supplier to an own-brand graphics card maker. The only solution to competing with the top players was to create niche products, which bring high margins and while avoiding price-sensitive markets. For small-scale companies like HIS, we lost out in the beginning because we were less competitive in production costs.
Read it over here.



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