Our working life at TrustedReviews is split between products and
technologies, which is similar to the difference between ‘cause’ and
‘effect’. Products that use a new technology tend to be more interesting
to the reviewer than a version four product that is a slight revision of
version three but the fact of the matter is that you buy a product
rather than a technology. That’s the reason why Spode gets stuck in his
corner running group tests of products that are very similar so that you
the buying public can figure out how to spend your money.