We visited Ferrari boxes today during the preparation for the last race of the 2006 F1 World Championship that will happen next weekend, to check out all the electronics involved, which is sponsored by AMD. Check it out!
Here is a snippet:
"If you pay close attention to Ferrari F1 cars driven by Michael Schumacher and Felipe Massa (and, before him, Rubens Barrichello) you will notice an AMD logo on the tail. For the majority this simply means that AMD is paying to run an ad on Ferrari cars, but that isn't the case. They are also providing the technology infrastructure for the car's telemetry system, which collects data in real time and send to Ferrari team during the races, so they can check in real time if something is going wrong and also instruct the driver of corrections he should make in the way he is driving in order to achieve a higher performance during the race..."