Apple should license the Mac to Dell

Posted on Monday, October 23 2006 @ 11:56 CEST by Thomas De Maesschalck
A Gartner analyst claims Apple should license the Mac to Dell to cut its prices:
Increasing component costs and pressure to cut its prices mean Apple's best bet for long-term success is to quit the hardware business and license the Mac to Dell, analyst firm Gartner claimed on Tuesday.

In a surprisingly ambitious report, called Apple Should License the Mac to Dell, Gartner says Apple should concentrate on what it does best -- create software -- and make use of Dell's production and distribution infrastructure.

"Apple should leverage its close relationship with Intel and team up with Intel's closest ally, Dell," the report states. "We recognise that this move would surprise and even shock many. We are aware that Steve Jobs cancelled previous Mac licenses when he took over at Apple and that he guards the Apple brand zealously."
Check it out over here.

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