Sony v Lik-Sang analysis

Posted on Thursday, October 26 2006 @ 2:01 CEST by Thomas De Maesschalck
Not many people are thrilled with the Lik-Sang closure. But what do imports really do to business? Brett Thomas goes behind the bruised feelings and resentment to look at the real issue - do imports actually hurt anyone? And why would Sony want to close them down?

"Sony is between a rock and a hard place. If it fails to make this launch semi-profitable, it could bleed out. Tick off many more gamers, and there may be nobody in line to buy it. Whether we like it or not, the PS3 is a product and we are consumers, and Sony needs to make sure its product is successful. This launch is already turning into the Titanic for the company; and if the boat sinks, we might have a lot less to drool over the next time around.

If that does happen, it would almost be poetic justice. We'll cheer as consumers, waving our still-full wallets proudly, but as next year's big titles come out, we'll mourn as gamers. As much as we all love the service Lik-Sang provided, is it worth stifling one of the three biggest competitors in the video game industry? Are you really ready to hand Microsoft all of your money?"

Read more over at Bit Tech.

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