iPod users to ditch Apple for Zune?

Posted on Friday, Nov 03 2006 @ 18:32 CET by Thomas De Maesschalck
A report from ABI Research found 58 percent of iPod users thinking to buy a new MP3 players are "somewhat likely" or "extremely likely" to spend their money on a Microsoft Zune digital audio player.
Roughly the same percentage of non-iPod owners said they were likely to opt for a Zune when they bought a new MP3 player. (Read: Minority Report: The death of the iPod.)

So why the fluid nature of iPod buying? According to ABI Research analyst Steve Wilson, iPod users don't tend to have the same levels of devotion to their hardware as Mac users have for their Apple gear.

Wilson said Apple will need to come out with some hot products next year to prevent their competitors from catching up.
More details at Silicon.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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