Time honors YouTube as 'Invention of the Year'

Time magazine, owned by media conglomerate Time Warner, wrote in an article that YouTube's scale and sudden popularity have changed the rules about how information - along with fame and embarrassment - gets distributed over the Web.

YouTube, which had 27.6 million unique visitors in September, according to Nielsen NetRatings, came along at just the right time, according to Time: social-networking Web sites were hot, camcorders were cheap and do-it-yourself media was expanding beyond text-based blogs.