Sony believes global LCD TV demand will grow 40-50% in 2007, primarily driven by CRT TV replacement demand and the increase in digital TV broadcasting.
LCD TVs will account for 42% of overall TV shipments by 2008, up from 22% this year, Okawa said, adding that the segment will account for 75% of overall TV revenues in 2008, up from 61% this year.
Concerning worldwide LCD TV demand, 30- to 34-inch models will experience the strongest demand and the segment will account for around 40% of the overall LCD TV market this year. Nevertheless, the sales volume of the 40-and-above segment is also rapidly rising, Okawa indicated.
In Taiwan, the penetration rate for LCD TVs will be even higher than that for the global market, with Taiwan LCD TV shipments reaching 450,000 units this year, and accounting for nearly half of the million-unit market, Okawa noted. Okawa added that the LCD TV sales proportion in Taiwan will outpace the overall worldwide trend over the next two years.