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Yahoo partners up with seven newspapers

Posted on Wednesday, November 22 2006 @ 09:35:25 CET by

Yahoo announced on Monday that it made a deal with at least seven U.S. newspapers to sell advertising on their websites. The newspapers will also use Yahoo's search technology and provide local listings and maps.
Yahoo aims to expand its reach into local markets, viewed as a key growth channel for the newspaper industry as it faces circulation declines and a migration of readers to the Internet and other media.

In a key element of the deal, advertisers who list jobs in any of the partner newspapers will also be able to post them on Yahoo's HotJobs Web site, potentially widening the appeal of print help-wanted ads. Terms were not disclosed.

Publishers include Belo Corp. , Cox Newspapers Inc., Hearst Newspapers, Journal Register Co. , Lee Enterprises Inc. , MediaNews Group and E.W. Scripps Co. .
More info at Money Central.



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