Even measured by duration of consumption, where 30- or 60-minute TV shows might seem to have a built-in advantage over three-minute songs, video comprises just 2% of total time spent using iPods or iTunes among iPod owners. Video iPod users consume video 11% of the time.More details at Reuters.
The study also found that 15.8% of iPod users have played a video on either iPod or iTunes. About one-third of that group doesn't own a video iPod.
Nielsen's "Home Tech Report," a separate ongoing tracking of new technologies, projects about 13% of U.S. households own at least one iPod, amounting to about 15 million -- 30% of which are video-enabled iPods. By Apple's own count, nearly 70 million iPods have been sold to date.
Watching videos on iPod not really popular
Posted on Friday, Nov 24 2006 @ 04:17 CET by Thomas De Maesschalck