LoTROSource had an interview with Jeff Anderson, the CEO of the maker of the LOTR Online game.
I play a LOT and I think that everyone in the company has a responsibility to be “hand on”. We all are really focused on doing the best possible job that we can do. For example, I say down with Cardel who is a lead designer on the project and said “what can I do to help?” But of course I’m not going to go write the quests because I’m probably not as good at that but I do have the ability, being in the role that I am, to do two things batter than anybody. I can mobilize people to fix problems better than anybody else because ultimately they all report to me and I also can maintain a perspective when I look at the whole thing. I can ask, “why are we doing that?” I move people to fix problems that I see.