Microsoft to give incentive for using Zune-to-Zune sharing?

Christina Calio, also of Microsoft’s Zune project, mentioned rewarding Zune-to-Zune sharing with Marketplace points at the Music Summit as well. Her comment appears at about 54:40 in this recording. It's worth noting here as well that Allard and Calio's statements differ greatly from Microsoft's "official" position on sharing commissions as explained by Zune Insider Cesar Menendez, who dismissed initial rumors about incented super distribution by saying Microsoft has "... no plans to pay people for Zune-to-Zune sharing."