Lala - fileswapping by mail

Lala.com is a new service that brokers trades between people with CDs they'd rather not have. It allows people to exchange those discs for more interesting material, and to do it for $1.75—including shipping. The premise is a simple one: each user lists the CDs that they are willing to trade, then creates another list of CDs that they want. Each time that someone ships out a CD he requested by someone else, he gets one from his "want list" in return. Lala acts as the middleman, taking $1 for each trade and charging another 75 cents for shipping.

The site is simply a facilitator, one that turns the Internet into a swap shop featuring more than 1.8 million unique titles and thousands of users, but the company itself is tiny.