New-to-Mac buyers growing

Posted on Thursday, Dec 14 2006 @ 11:20 CET by Thomas De Maesschalck
Apple Insider heard the amount of people who buy their first Apple Mac computer is growing:
A recent survey of twenty Apple Specialist retailers shows that approximately 25 percent of customers buying Macs are new to the platform and that the figure is likely to keep rising due to the iPod "halo effect" and Apple's Boot Camp software.

The survey, conducted by PiperJaffray analyst Gene Munster, also found that the majority of the value added resellers (VARs) are expecting to sell more Macs during the current quarter than they did during the three-mond period ending late September.

Although Apple has stated in recent quarterly conference calls that over 50 percent of Mac buyers at its own retail chain are new to the Mac, the analyst pointed out that Apple Specialist stores "have a lower new-to-Mac average given they typically serve more of the professional users and existing Mac faithful customer base."


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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