A recent survey of twenty Apple Specialist retailers shows that approximately 25 percent of customers buying Macs are new to the platform and that the figure is likely to keep rising due to the iPod "halo effect" and Apple's Boot Camp software.
The survey, conducted by PiperJaffray analyst Gene Munster, also found that the majority of the value added resellers (VARs) are expecting to sell more Macs during the current quarter than they did during the three-mond period ending late September.
Although Apple has stated in recent quarterly conference calls that over 50 percent of Mac buyers at its own retail chain are new to the Mac, the analyst pointed out that Apple Specialist stores "have a lower new-to-Mac average given they typically serve more of the professional users and existing Mac faithful customer base."
New-to-Mac buyers growing
Posted on Thursday, Dec 14 2006 @ 11:20 CET by Thomas De Maesschalck