Panasonic, the consumer electronics company owned by Matsushita Electric Industrial, is the world’s biggest seller of plasma TVs. And it has long extolled the benefits of that technology compared with L.C.D., another flat-panel TV product. At the same time, the company sells a full line of L.C.D. sets.
But the company believes that plasma technology is under unfair attack from competitors making “desperate attempts” to denigrate what it sees as plasma’s superiority, according to Bob Greenberg, Panasonic’s vice president for brand marketing.
There is another issue as well, which is that the profit margins on L.C.D. TVs have fallen sharply because of competition.
To demonstrate plasma is better, the company has offered picture comparisons for journalists at electronics shows. And it has developed marketing materials that dispel some of the myths of plasma’s limitations, like how often to refill the plasma gas (never) and the problems with picture burn-in (none anymore).
This holiday, Panasonic went a step further, running an ad in newspapers around the country under the heading “Six facts you need to know before you buy a large flat-panel TV.” The ad points out plasma’s superior contrast, color rendition, crisp motion, viewing angle and durability when compared to L.C.D. TVs.
Go for Plasma TVs, says Panasonic
Posted on Tuesday, Dec 26 2006 @ 02:33 CET by Thomas De Maesschalck
Panasonic, which makes both plasma and LCD TVs, says consumer should buy (their) Plasma TVs instead of LCD TVs: