Apple loves to promote their products to the young and hip segment of
the market, and even though those descriptions may not necessarily
describe you, most of us can't get enough of this advertising. We eat it
up as if we were being spoon-fed, and in many ways, we are. I may be
young (not necessarily hip), but that's not the only reason why Apple
products appeal to me. Presentation can only go so far, and once that
wears off, the true colors begin to shine through.