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Toshiba plans HD DVD push

Posted on Wednesday, December 27 2006 @ 04:20:13 CET by

Toshiba aims to aggressively push the HD DVD format at next month's CES 2007 show in Las Vegas:
A group of companies supporting the HD DVD format will hold a news conference on January 7 on the eve of the massive consumer electronics exhibition to announce their plans for 2007, Yoshihide Fujii, president and chief executive officer of Toshiba's digital media network company, said Thursday.

Toshiba, which is the biggest backer of the format, will join the news conference and plans an announcement, but Fujii wouldn't disclose what it will be.

The company launched its first HD DVD players at CES in January 2006. One player, the HD-A1, was priced at $500 and a second player, called the HD-XA1, cost $800. Two second-generation players, the HD-A2 and HD-XA2, hit shelves this month at $500 and $1000, respectively.



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