What's the secret of Apple's success? Steve to the J-O-B-S! Since his return to Apple in late 1996, the company has been utterly reborn and moved to record size and profitability. But this growth feels surprisingly fragile. It all comes from Steve himself. Tim Cook is rumored to be next in line for the CEO's chair if Steve ever steps down, but the company's overall strategy to keep their recent success going regardless of the iCEO's involvement is unclear. He understands what people really need like few other CEOs to ever live. Working for a company that's all about need-finding myself, I kind of have to defer in awe to his instincts..