10 questions Apple must answer in 2007

Posted on Saturday, Dec 30 2006 @ 22:22 CET by Thomas De Maesschalck
Wired published ten questions on their blog that Apple must answer in 2007. Here's one of them:
1. Can Apple stay successful if Jobs steps down?

What's the secret of Apple's success? Steve to the J-O-B-S! Since his return to Apple in late 1996, the company has been utterly reborn and moved to record size and profitability. But this growth feels surprisingly fragile. It all comes from Steve himself. Tim Cook is rumored to be next in line for the CEO's chair if Steve ever steps down, but the company's overall strategy to keep their recent success going regardless of the iCEO's involvement is unclear. He understands what people really need like few other CEOs to ever live. Working for a company that's all about need-finding myself, I kind of have to defer in awe to his instincts..

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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