Holiday shoppers spent $24.6 billion between Nov. 1 and Dec. 31, 2006, a rise of 26% over 2005, according to the report from comScore Networks Inc. The numbers include consumer spending in all sectors except travel.
Spending jumped in the last two months of the year, pushing the total over $100 billion for the first time, said Gian Fulgoni, chairman of comScore.
Without the need to visit shops in person, online shoppers spread their spending over a longer period. The Monday after Thanksgiving is traditionally one of the heaviest shopping days of the year for U.S. retailers, but in 2006 it was just another day. The $607.6 million spent on "Cyber Monday," Nov. 27, was surpassed on 11 other days before the end of the year.