The design of this concept is based on the 12-cylinder Mercedes S600.
It has a large upright radiator grill, LED headlamps and taillights and a soft electric top.
Here's what Mercedes has to say about it:
The Concept Ocean Drive inspires automotive dreams — but its purpose is also to reach out to customers and find out how the public is reacting to new automotive ideas. That supports the designers at Mercedes-Benz as they look into the future, develop new design vocabularies and implement them in coming vehicles. Apart from the four doors, the distinguishing exterior features of the concept car include a very large and upright radiator grille, headlights and taillights featuring LED technology, its two-tone paint finish and a striking interplay between taut lines and large, restful surfaces. The Concept’s dramatic profile is enhanced by the deletion of traditional B-pillars or window frames, ensuring a seamless continuity of the exterior – even when the top is raised.
By virtue of its long wheelbase, the 12-cylinder Mercedes-Benz S 600 was chosen as the technical basis of the design study. The vehicle’s special technical highlights include an innovative soft-top mechanism with smooth operation and fast closing times and the unrivalled AIRSCARF neck-level heating system at all four seats, which allows occupants to enjoy top-down motoring even in the colder months of the year