Three reasons why AMD bought ATI

Posted on Saturday, Jan 13 2007 @ 01:01 CET by Thomas De Maesschalck
The Inq talked to Mario Rivas at CES 2007, he's AMD's Executive Vice President of the Computing Products Group.

The chaps asked him some questions on why AMD acquired ATI and he told there were basically three reasons:
  • 1. Apple wants a piece of the graphics market. AMD saw the potential of GPU's potential computational power and they want to use it, and not just for games.
  • 2. The consumer businesses like DTV, handheld and other multimedia markets were ATI delivers chips to.
  • 3. The future Fusion project which integrates GPUs on CPUs. This will become available by the end of 2008 or in 2009.

  • About the Author

    Thomas De Maesschalck

    Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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