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Three reasons why AMD bought ATI

Posted on Saturday, January 13 2007 @ 01:01:34 CET by

The Inq talked to Mario Rivas at CES 2007, he's AMD's Executive Vice President of the Computing Products Group.

The chaps asked him some questions on why AMD acquired ATI and he told there were basically three reasons:
  • 1. Apple wants a piece of the graphics market. AMD saw the potential of GPU's potential computational power and they want to use it, and not just for games.
  • 2. The consumer businesses like DTV, handheld and other multimedia markets were ATI delivers chips to.
  • 3. The future Fusion project which integrates GPUs on CPUs. This will become available by the end of 2008 or in 2009.



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