It is designed to enable broadcasters to get their programmes in front of a global internet audience. It will allow viewers to access all kinds of television over the internet.
The chief executive, Frederik de Wahl, showing off the service in Joost's London offices, claimed that it provided a different experience from other internet television ventures.
"We are trying to replicate the complete television experience," he explained as he flicked through channels using the Joost interface on a widescreen television.
"It's full-screen, broadcast quality, you've got instant channel flipping, and interactivity - a viewer can come to us and get all their TV needs."
The service is still undergoing trials, but thousands of people have taken up an invitation to download the software and try it out.
Skype founders launch Joost Web TV
Posted on Tuesday, Jan 16 2007 @ 22:02 CET by Thomas De Maesschalck