The Sony W55
The new ultra compact Sony Cyber-shot DSC-S650 features a 7.4 megapixel sensor and 3x optical zoom. It's powered by two AA batteries and it's priced at $150.
The Sony Cyber-shot DSC-S700 is an ultra compact camera with a price tag of $180. This camera also has a 7.4 megapixel sensor and 3x optical zoom.
The third new model is the Sony Cyber-shot DSC-W35 which costs $180. This one has similar specs, it features a 7.4 megapixel sensor and 3x optical zoom.
The last new 7.4 megapixel camera is the ultra compact Sony Cyber-shot DSC-W55. This one also features 3x optical zoom and costs $200.