Jason Reindorp told Reuters that Microsoft was realistic about the challenge it faced in trying to crack into the digital music player market, dominated by Apple's iPod.According to the latest data, the Microsoft Zune has a 10.2 percent marketshare in the U.S. in the 30GB category. Microsoft is on track to sell 1 million players by the end of June.
"You couldn't get a more entrenched competitor," he said at the annual music industry Midem Net conference in France. "But we feel really good about the first steps that we've taken."
Reindorp said Microsoft was not yet ready to officially announce when it would launch the service in Europe but it could possibly be out before the end of the year.
Another interesting statement is that flash memory based Zune players are also on the way, with a release planned somewhere in the fourth quarter of this year.