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AMD's notebook marketshare may have reached its peak

Posted on Thursday, February 01 2007 @ 16:37:56 CET by

Notebook makers claim AMD's market share in the notebook market may not go up further:
Prior to Intel's launch of its Core 2 Duo, AMD's relatively cheaper 64-bit dual-core notebook CPUs were popular for consumers looking for bargains, the makers noted.

But as Intel is starting to ramp up its Core 2 Duo shipments in the first quarter, and will launch a pricing campaign in May to make them the market mainstream, the makers said Intel is likely to grab back some market share lost to AMD.

According to latest figures released by Mercury Research, AMD processors had 19.4% of the notebook market in the fourth quarter, the highest ever for the company.

Dell contributed much to AMD's market share when it starting selling AMD notebooks in November 2006, the makers remarked. While Dell sold more than 400,000 AMD notebooks, it means the vendor sold about the same amount less of Intel notebooks. The difference – 800,000-900,000 units – accounted for about 1% of the fourth-quarter notebook market, which size is estimated at about 79-80 million units, the makers noted.



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