New data from Nielsen VideoScan indicates Blu-ray outsold HD DVD by a string margin thus far in 2007:
During the first week of 2007, sales of Blu-ray more than doubled that of HD DVDs, with the latter making up only 46.14 percent of sales compared to the former. Blu-ray pulled even further ahead the next week, leaving HD DVD behind at only 38.36 percent of Blu-ray’s numbers. To clarify, that means that, from January 1 to January 14, for every 100 Blu-ray Discs that were sold, only 38.36 HD DVDs were sold – meaning that Blu-ray has been outselling HD DVD by nearly a three to one margin.
The recent explosion of Blu-ray Disc sales can be attributed to a couple of reasons. The most obvious would be the launch of the PlayStation 3, which rapidly injected the Blu-ray Disc movie market with at least 687,300 players. In contrast, HD DVD backers announced at CES 2007 that some 175,000 HD DVD players were sold in the U.S. since the format’s introduction. The sales numbers of PlayStation 3 alone put Blu-ray players way ahead of HD DVD machines, which is likely a part of Sony’s strategy for its format.