Microsoft to stick with Hotmail brand

Posted on Friday, Feb 09 2007 @ 11:00 CET by Thomas De Maesschalck
Microsoft decided to call its new mail service Windows Live Hotmail, instead of Windows Live Mail:
"As we prepare to launch the final version of our new Web mail service, we recognize the importance of ensuring that our 260-plus million existing customers come over to the new service smoothly and without confusion," Sim said. "By adopting the name 'Windows Live Hotmail,' we believe we're bringing together the best of both worlds--new and old. We're able to offer the great new technology that Windows Live has to offer, while also bringing the emotional connection many existing and loyal users have with Hotmail."

The move is the latest in a series of shifts designed to make the revamped service more friendly to existing Hotmail users.

Microsoft had planned to go with an all-new interface that bears more similarity to the company's Outlook software for business users than to Hotmail. The company has added a number of familiar elements back into the revamped service, such as check boxes for marking which messages to delete. In addition, Microsoft has added a classic view that looks even more like the old Hotmail.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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