With the YouTube deal, Kallasvuo uttered the universal marketing theme of the 3GSM show: "You can now watch the content you want, when you want it, on the move."
YouTube is scheduled to launch its mobile site shortly. It will initially pre-edit YouTube clips, encode them in the H.264 compression format and optimize them for mobile viewing, according to Nokia executives. Nokia has developed new application software called Nokia Video Center designed to provide a single interface for finding, viewing and storing video on Nokia N-series multimedia phones.
Nokia's move illustrates rapidly changing market demands for diversified video delivery to mobile handsets. Cellphone vendors are preparing for not only mobile TV broadcast technology but also broadband connections with an easy-to-use video application software. To enable YouTube video-on-demand, handsets also need wireless LAN or 3G connection capabilities. Nokia's N95 and the recently announced Nokia N93i provide the links.