What the market will bear - In-game advertising

In-game advertising is getting popular enough to practically be a buzz word in our industry. We take a look at the history, who's doing it now, and what it means for the future of gaming.

" One game that definitely wouldn't be hurt is the Grand Theft Auto Series. GTA is a perfect place for some great dynamic advertising. The game thrives on a warped twist of a very real world, making it an excellent candidate for some real (but twisted) advertising. Some online games are also good choices, particularly ones focusing on real-world imitation like Second Life. On the other hand, games set in either the future or the past aren't really going to make great advertising laden games, though there have been some novel adaptations. For instance, World of Warcraft isn't about to benefit from movie posters - but it could always use the same Pizza Hut delivery service that the original Everquest had. Now if only there was a beer delivery service..."

Read on at Bit Tech.