ATI has to make a comeback in the mainstream and notebook market

Posted on Thursday, Mar 01 2007 @ 01:08 CET by Thomas De Maesschalck
The Inq published an analysis of AMD's recent problems with ATI graphics chips. They write ATI has to make a comeback in the mainstream and notebook segments.
It is very obvious that AMD/ATI lost this round. Even if R600 is significantly faster than G80, which we seriously doubt, Nvidia can probably respin its G80 at faster speed to beat AMD/ATI's new chip. Being more than six months later than the competition doesn’t help you at all.

Still, there are at least two hopes for AMD/ATI this year. Both are 65 nanometre and they are supposed to cover the mainstream and entry-level market. These chips have a few advantages over Nvidia's. OF course, we are talking about RV630 and RV610.

We will concentrate to the most obvious advantages. Both chips will be smaller and will dissipate less heat than Nvidia's G84 and G84. ATI could have a big chance in the notebook market. It can and should regain teh lead in this market segment.

It is still unclear how ATI contrived to lose so much notebook market to Nvidia in the first place. All AMD/ATI needs now is the right clock at the right yields to beat Nvidia. Let's hope for AMD/ATI's sake that it won't be wrong about this again. The firm has made to many mistakes in the last few quarters.
One of the ways how AMD/ATI could break through in the OEM market is by offering kits with a motherboard, processor and GPU.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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