Earlier this week DigiTimes had a chat with AMD's sales and marketing vice president Jochen Polster. Here's a snip:
Q: Now that AMD has acquired ATI and its graphic chip technology, will AMD launch a platform like Intel’s Centrino?
A: There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners. We believe in a open platform so our business partners can build and develop products that build on their strengths.