Dell working on smartphone?

Posted on Monday, Mar 05 2007 @ 00:07 CET by Thomas De Maesschalck
According to some analysts Dell may be about to enter the cell phone market to keep up with rivals Apple and HP.
Wireless market analyst Jack Gold, of J Gold Associates, also suggested that this might best be achieved by buying an "established player" such as Palm and jettisoning "the non-strategic components of Palm's business".

Gold's predictions are centred around Ron Garriques, the former Motorola handset boss lured to Dell less than two weeks ago to run its consumer division. "Garriques… brings another unique capability which we believe Dell is on the verge of utilising. He has extensive wireless experience, an area [where] Dell will have to become a player — and soon — as HP and Apple push into this key market segment," wrote Gold on Monday.

According to Gold's analysis, Dell would stop selling standalone PDAs — a fast-dying market — "within the year", concentrating instead on "offering a smartphone device that has all of the features both business and high-end consumers would want (eg push email, office document viewing/editing, media capability)".

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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