According to research from IDC, the Nintendo Wii console will outship and outsell the Xbox 360 and PS3 consoles this year and next year too.
IDC said the Xbox 360 was the best selling current generation console for 2006 because it enjoyed a full year lead in the market. The battle is heating up between the 360 and PS3, as the two gaming manufacturers target the same hardcore/enthusiast gamer to dominate the market, stated the research firm.
Nintendo, on the other hand, is the only one of the three manufacturers working to grow its total accessible market for its hardware and software by broadening its audience beyond the traditional market.
Nintendo has designed its latest hardware and software to be more inviting and fun, and less intimidating for non-gamers including those who may never self-identify as a gamer. Nintendo also enjoys support from the fan base it has captured with successful first party franchises.
IDC believes hardware shipments of Nintendo's Wii will capture a little more than a third of the worldwide market by 2008, rising slightly above Sony's PS3 and Microsoft's Xbox 360.
The Wii is so popular that it's continuously sold out. I ordered one about four weeks ago and it looks like I'll still have to wait a week before I can get my hands on one.