HP DreamColor - new standard color system

Posted on Friday, Mar 09 2007 @ 19:38 CET by Thomas De Maesschalck
Gizmodo reports HP has presented an open system for standard colors at PMA 07:
HP's Executive VP of Imaging and Printing Vyomesh Joshi (pictured above) actually made a bit of news at PMA 07 in the midst of his flurry of desperate-sounding guff and cheerleading about getting people to print more pictures so the company could continue earning astronomical profits by price gouging the public with its worth-its-weight-in-gold printer ink.

He announced DreamColor, an open standard for bringing color control and consistency across the entire digital imaging industry. At first it will be applied to HP printers, of course, but HP hopes the DreamColor logo (see it in the pic above?) will festoon any electronic device or software that has anything to do with color, bringing a consistent color standard to every device, both professional and consumer. Then they can all get along, working together in peace and harmony. But wait, there's more. Hollywood celebrities got in on the act, too.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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