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HD DVD accounts for 85% of the market in Europe

Posted on Sunday, March 11 2007 @ 07:13:40 CET by

DigiTimes reports that in Europe Blu-ray accounts for only 15 percent of the market.
Sony and Samsung Electronics, proponents of the competing Blu-ray Disc (BD) format, together accounted for the remaining 15% of the European market, the sources said, citing statistics by GfK Marketing Services. Prior to the launch of the HD-E1, Toshiba's European market share for blue-laser products in 2006 was only 58%, the sources pointed out. Though HD DVD currently has a lead in Europe, the upcoming launch there of Sony's Blu-ray equipped PS3 game console is expected to heat up competition between the two formats.
Toshiba holds nearly 85 percent of the market with its $499 HD-E1 HD DVD player.



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