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Nintendo still struggling to meet Wii demand

Posted on Monday, March 19 2007 @ 01:11:37 CET by

Nintendo's European Senior Marketing Director Laurent Fischer said in an interview that Nintendo is still struggling to meet demand for its Wii console:
"We are still struggling to deliver the right numbers of hardware to cope with demand," admitted Fischer.

"We're planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient.

"We're delivering new units to market every week and everyone at Nintendo is working really hard to ensure it's harming the consumer as little as possible," he added.

With the company well on track to reach the six million sales target by the end of March, even Nintendo is surprised by the success of its new home console.

"It's astonishing to think that with six million we're not able to fulfil the initial demand," Fischer said.



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