Nintendo still struggling to meet Wii demand

Posted on Monday, Mar 19 2007 @ 01:11 CET by Thomas De Maesschalck
Nintendo's European Senior Marketing Director Laurent Fischer said in an interview that Nintendo is still struggling to meet demand for its Wii console:
"We are still struggling to deliver the right numbers of hardware to cope with demand," admitted Fischer.

"We're planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient.

"We're delivering new units to market every week and everyone at Nintendo is working really hard to ensure it's harming the consumer as little as possible," he added.

With the company well on track to reach the six million sales target by the end of March, even Nintendo is surprised by the success of its new home console.

"It's astonishing to think that with six million we're not able to fulfil the initial demand," Fischer said.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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